Computer applications have become a business of seeing gaps in currently offered products and places where a new product would make people’s lives easier. That is the idea behind mitmi, a mobile application start-up in Madrid. The mitmi team of José Luis Fernández, Eduardo González, and Guillermo Zotes addressed a gap when they released their application in January: people need a way to organize via their mobile phones specifically about where, when, and how they are going to meet up in person. What about an application that combines instant chat, a listing of personal events and their locations, real-time maps/checking-in technology, and even the ability to make reservations at restaurants and clubs? The product, which is ever updating and growing with its growing consumer base, is mitmi.

The name comes from the English ‘meet me,’ but with the Spanish spelling of the phrase. From your phone, you can use this free application to connect to your Facebook and invite both Facebook friends and people who also have mitmi to do something with you, be it going for a hike in the mountains or meeting up for cañas or anything else. You can monitor who is planning on coming to the event and have a group chat discussion of times to meet, meeting spots, etc. Finally, as the moment approaches, if you arrive early you can click ‘ping pong’ and find out where your friends are at the moment using a map, which gives you a much more accurate read on when they will arrive than ‘c u soon!’ ever has given.

Coming from a small town, I was surprised when I arrived in Madrid and it became much more difficult to meet up with friends; selecting a time, location, and activity became something complicated, especially if I was involving lots of people or people who had never been to that part of the city before. This application makes an effort to reduce the complexity of that task, and offers other perks like connections to other people who like similar events to yours and the ability to make instant reservations with discounts at participating restaurants.

The application is based in Madrid, which means there is a high concentration of users here, but it is an internationally available application in Spanish and English, so you can use it if you are in the United States too. In the future, the application team plans on expanding and will continue adding features.

The application is currently available for iPhone and Android. Visit www.mitmiapp.com to learn more and download the free application to try it out yourself.